A party of people at Exun want to change the exun logo. I ask why? They say because a new logo will give it fresh appeal. I tell them that the logo was changed two years back. They say so what?
Why should the logo be changed? Does microsoft or sun change it's logo every year? No, ofcourse they don't. There's a need to maintain continuity and remain similar. Customers and clients identify with a logo. A logo should represent the brand and mean the brand. It is the true essence of a brand.
Signing off
Dhruv
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